Playlist of The Week

Heart Day favorites ranging from 70s Smooth Jazz, 80s funk, and 90s-Y2K old school rnb. 


Queens Of Rumors

We (the owners, Casey & Marshe) met at a party in 2003 and had a lemonade stand the following day to make enough money to get some Chinese food.

Fast forward a few years and you’d find us sharing a bedroom, teaching ourselves graphic design, & living off of pretzels and white rice to save up for our boutique.

We opened Rumors in 2007 without owing anyone a dime, meaning we slept on the store’s floor and showered at the YMCA. We opened as an independent boutique offering locally designed products, as well as exclusive international indie lines from countries such as South Africa, Colombia, Iceland, Belgium, Finland, Tokyo, and France, that weren’t available anywhere remotely close to Virginia. In our first year we had over 400 bands play in our shop, held fundraisers for over 25 nonprofits, and were exhausted, broke and loving our lives.

After a year or so, we decided to switch our store focus to more vintage items and Rumors became Richmond's first thrift boutique!  This change came pretty naturally, as we are both grown up country girls, raised with hand me downs and thrift store shopping as our only options. Eleven years later, we are still trading daily with the diversely fashionable community of Richmond, traveling the States in search of lucky finds and spreading as much positive energy as we possibly can.

In September of 2013, Rumors opened it's second location in Chapel Hill, NC continuing to offer one-of-a-kind thrift pieces to as many people as we can reach.

Rumors is our life! We wouldn't have it any other way and we hope you love it as much as we do!

Our Location + Hours

Your  temperature will be checked at the door. For your own and others safety, please wear a mask and stay 6 feet away from other shoppers. We have a limited capacity of customers at a time, depending on the store so be prepared to wait outside.

Rumors Richmond VA

723 West Broad Street Richmond Virginia 23220


Mon - Sat, 11 am - 6pm
Sunday, 11 am - 5pm

We Accept Consignment Buys Daily From Open Until One Hour Before Close

Rumors Chapel Hill NC

106 C. North Graham Street Chapel Hill NC 27516

(919) 942-2335

Monday-Friday Noon- 7pm

Sunday Noon- 6pm

Buys from 12-5 Daily


2501 University Dr #3, Durham, NC 27707

(919) 481-8585

Mon - Saturday, 11am - 6pm
Sunday, 12am - 6pm

Buying Daily Before 5 PM

Frequently Asked Questions

How Do I Sell My Consignment To Rumors

Q: How do I sell to Rumors Boutique?

We are buying your gently used clothing during:

All items must be freshly washed and we cannot do any buys with any wired bras, socks, or underwear! (bralettes are fine)

All items must be in a bag, and brought to the front counter. If there’s a line out, call ahead so we can check you in!

We will have you fill out a buy sheet and will call you later in the day within 24 hours (usually less) to let you know how much we can give you for the items we’ve taken.

We give 35% in cash (in a form of check if you are offered more than $50)

OR- we offer 55% in store credit! It gets stored in our system and can be used in store and online. It never expires!

Using Store Credit For Online Purchases

Q: Can I use my Store Credit for purchasing online?

You can use store credit given from the Richmond, VA store only for online purchasing , give us a DM on Instagram and we will set up a personalized discount code, which will be subtracted to your balance.

Join Our Crazy Team

Q: How do you apply for a job at Rumors Boutique?

If you want to join the Richmond, VA team e-mail

If you want to join our Chapel Hill, NC team e-mail

If you want to join our Durham, NC team e-mail